Category Archives: Reputation Management

Basketball Referee Calls Lead To Death Threats & Fake Reviews

This story falls right into my sweet spot; the intersection of sports and reviews.1 Fans Produce Fake Reviews As you know2 the quality of the officiating in the critical Kentucky-North Carolina NCAA basketball game was called into question. John Calipari, Kentucky coach said of the 75-73 loss : “You know, it’s amazing that we were in that game […]

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Car Dealers Fined $3.6 Million For Fake Reviews & Deceptive Practices

Cars play a huge role in the local economy and a large part of every family’s budget. Because of that and the sometime shady practices in the industry, the FTC has, over the past few years fined a number of car dealerships and groups for deceptive advertising or sales practices. Last week the FTC upped their […]

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5 Things You Can Do to Improve Your Google “Reviews From The Web”

Google’s research has indicated that having reviews on your Google listing resulted in a 140% increase in driving directions and a 350% increase in web site visits from the local search results. It stands to reason that having more Reviews from the web show prominently on your brand Knowledge Panel (KP) would have a similar affect. How […]

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One Link That Can Save Your Online Reputation & 4 Ways To Use It

Simplicity often wins out, especially for your customer.  What I’m about to share with you is just plain simple, but something I rarely, if ever, come across.  So why aren’t you asking for customer feedback on your website? A Feedback Link Can Make A World Of Difference What happens when a customer is disappointed or […]

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