Case Study: In Local Attribution Word of Mouth Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]

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Facebook Reviews Bolster Facebook Recommendations

Since it’s release last October, Facebook’s Recommendations feature has been a mainstay in many Facebook feeds (mine included).  The feature was a brilliant move by Facebook to augment and capitalize on something that users were already doing on their own.  Asking friends for a recommendation. The Recommendation feature enhanced the questions users were already asking their […]

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