Case Study: In Local Attribution Word of Mouth Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]

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Facebook Reviews Bolster Facebook Recommendations

Since it’s release last October, Facebook’s Recommendations feature has been a mainstay in many Facebook feeds (mine included).  The feature was a brilliant move by Facebook to augment and capitalize on something that users were already doing on their own.  Asking friends for a recommendation. The Recommendation feature enhanced the questions users were already asking their […]

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Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews

We recently received this question via support:  Google guidelines state the following: “Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.” Is it ok to use GetFiveStars’ rich snippet widget? Great question. Google Has 2 Types of Review Guidelines It’s important to understand the two types […]

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Basketball Referee Calls Lead To Death Threats & Fake Reviews

This story falls right into my sweet spot; the intersection of sports and reviews.1 Fans Produce Fake Reviews As you know2 the quality of the officiating in the critical Kentucky-North Carolina NCAA basketball game was called into question. John Calipari, Kentucky coach said of the 75-73 loss : “You know, it’s amazing that we were in that game […]

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Car Dealers Fined $3.6 Million For Fake Reviews & Deceptive Practices

Cars play a huge role in the local economy and a large part of every family’s budget. Because of that and the sometime shady practices in the industry, the FTC has, over the past few years fined a number of car dealerships and groups for deceptive advertising or sales practices. Last week the FTC upped their […]

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