Google has recently update hotel reviews to include much more granular review detail by traveler type about any particular hotel. This was first spotted in testing by Sergey Alakov about a month ago and it has now gone live. Google’s Goal Of Single Source Like many recent Google Local updates of late, this addition appears […]
read more »I want to provide a simple guide to break down what Net Promoter Score is, the formula to calculate your score and why you need to use it for your business. This article will help you understand how Net Promoter Score (NPS) informs you of your customers likelihood of referring other customers to your business. These word of […]
read more »One of our most important goals is to add value consistently – features and optimizations that make your life easier or deliver more value to you. We wake up every day excited to craft and refine GetFiveStars based on your feedback, changes in the industry, and our research and data. Even though we’ve had great […]
read more »The release of our new reporting engine has really created some fantastic opportunities to benefit from the data we collect and display. One of the big additions to reporting is the comparison feature you’ll find in the Net Promoter Score Report and the Review Report. A few single location businesses have asked how they can […]
read more »The GetFiveStars team is very excited to announce the launch of our new reporting engine and reports today. Our new reports have been redesigned focusing on strong visuals, new charting, increased data delivery and more features to customize your views. In addition to this post that shares some screen shots and details you can learn […]
read more »This month we provided a “sneak peek” into something we’ve been working very hard on – our new Reporting Engine, which will be available platform wide on May 1st. In the webinar, Don showed a demo of all the new reports and their capabilities like custom date ranges, comparisons, save to PDF, and more. Mike […]
read more »Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]
read more »Finding, tracking and collating Key Performance Indicators (KPIs)* that demonstrate the performance of your online efforts has always been difficult in the local digital marketing space. But with upgrades in reporting at Google, Yelp and a newly minted web site, I took the opportunity to do just that in a case study with our favorite […]
read more »GetFiveStars lets you track more than just the customer’s name, email and phone. Taking advantage of the Job ID field can help you track and add personalization to your customer profiles. Let’s look at how utilizing the Job ID field can help you capture more data on your customer and report on finer details like […]
read more »Since it’s release last October, Facebook’s Recommendations feature has been a mainstay in many Facebook feeds (mine included). The feature was a brilliant move by Facebook to augment and capitalize on something that users were already doing on their own. Asking friends for a recommendation. The Recommendation feature enhanced the questions users were already asking their […]
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