Facebook Reviews Bolster Facebook Recommendations

Since it’s release last October, Facebook’s Recommendations feature has been a mainstay in many Facebook feeds (mine included).  The feature was a brilliant move by Facebook to augment and capitalize on something that users were already doing on their own.  Asking friends for a recommendation. The Recommendation feature enhanced the questions users were already asking their […]

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Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews

We recently received this question via support:  Google guidelines state the following: “Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.” Is it ok to use GetFiveStars’ rich snippet widget? Great question. Google Has 2 Types of Review Guidelines It’s important to understand the two types […]

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Basketball Referee Calls Lead To Death Threats & Fake Reviews

This story falls right into my sweet spot; the intersection of sports and reviews.1 Fans Produce Fake Reviews As you know2 the quality of the officiating in the critical Kentucky-North Carolina NCAA basketball game was called into question. John Calipari, Kentucky coach said of the 75-73 loss : “You know, it’s amazing that we were in that game […]

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Car Dealers Fined $3.6 Million For Fake Reviews & Deceptive Practices

Cars play a huge role in the local economy and a large part of every family’s budget. Because of that and the sometime shady practices in the industry, the FTC has, over the past few years fined a number of car dealerships and groups for deceptive advertising or sales practices. Last week the FTC upped their […]

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