Category Archives: Reputation Management

The Consumer Review Fairness Act – You Can’t Use Agreements To Silence Your Customers

The internet has made customer reviews ubiquitous, and smart businesses not only recognize the importance of these reviews, they actively manage them. According to one HBS study, the researcher determined that a one-star increase in Yelp rating leads to a 5-9 percent increase in company revenue. And the NY Times recently published an article about […]

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How Customers Can Build & Defend Your Online Reputation

Here is something you probably see daily online.  An upset customer takes to the Internet to voice their disappointment with a business.  More and more it’s not just on review sites, it’s in your Twitter stream or your Facebook feed. I came across this post on my local community group page this week, the group […]

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Facebook Reviews Bolster Facebook Recommendations

Since it’s release last October, Facebook’s Recommendations feature has been a mainstay in many Facebook feeds (mine included).  The feature was a brilliant move by Facebook to augment and capitalize on something that users were already doing on their own.  Asking friends for a recommendation. The Recommendation feature enhanced the questions users were already asking their […]

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Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews

We recently received this question via support:  Google guidelines state the following: “Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.” Is it ok to use GetFiveStars’ rich snippet widget? Great question. Google Has 2 Types of Review Guidelines It’s important to understand the two types […]

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Basketball Referee Calls Lead To Death Threats & Fake Reviews

This story falls right into my sweet spot; the intersection of sports and reviews.1 Fans Produce Fake Reviews As you know2 the quality of the officiating in the critical Kentucky-North Carolina NCAA basketball game was called into question. John Calipari, Kentucky coach said of the 75-73 loss : “You know, it’s amazing that we were in that game […]

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