Category Archives: Reputation Management

5 Things You Can Do to Improve Your Google “Reviews From The Web”

Google’s research has indicated that having reviews on your Google listing resulted in a 140% increase in driving directions and a 350% increase in web site visits from the local search results. It stands to reason that having more Reviews from the web show prominently on your brand Knowledge Panel (KP) would have a similar affect. How […]

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One Link That Can Save Your Online Reputation & 4 Ways To Use It

Simplicity often wins out, especially for your customer.  What I’m about to share with you is just plain simple, but something I rarely, if ever, come across.  So why aren’t you asking for customer feedback on your website? A Feedback Link Can Make A World Of Difference What happens when a customer is disappointed or […]

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Google Updates Schema Review Guidelines – Again

With the rollout of the Reviews from Around the web feature showing aggregate review summaries on non-Google reviews in the Knowledge Panel, Google has once again updated their Schema Review Guidelines. The New Google Schema Review Guidelines The new guidelines essentially split the previous single guideline that covered both critic and on-site reviews into two more […]

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Why A Business Needs Reviews Everywhere – Including Your Website

Often I hear from business owners and marketers that they just want Google reviews or just Yelp reviews or just reviews at some vertical site. Google recently rolled out the inclusion of reviews from around the web summaries in the Knowledge Panel and from where I sit, this should make clear that you want reviews at a […]

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