Category Archives: Reputation Management

The Consumer Review Fairness Act – You Can’t Use Agreements To Silence Your Customers

The internet has made customer reviews ubiquitous, and smart businesses not only recognize the importance of these reviews, they actively manage them. According to one HBS study, the researcher determined that a one-star increase in Yelp rating leads to a 5-9 percent increase in company revenue. And the NY Times recently published an article about […]

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How Customers Can Build & Defend Your Online Reputation

Here is something you probably see daily online.  An upset customer takes to the Internet to voice their disappointment with a business.  More and more it’s not just on review sites, it’s in your Twitter stream or your Facebook feed. I came across this post on my local community group page this week, the group […]

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