Category Archives: Pro Tips

Case Study: In Local Attribution Word of Mouth Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]

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Building Customer Feedback Into Customer Stories

The value of customer feedback is exponential. While many businesses look at customer feedback to pick out statements as testimonials or which customers to ask for online reviews, you can take it even further.  Customer feedback can be the spark for your content marketing with customer stories. Uncovering The Bigger Story & Winning More Business You’re asking […]

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