Category Archives: Local Search

Something Amazing Happened On The Way To A Google Review

For Barbara Oliver, of Barbara Oliver Jewelry, something amazing happened on the way to a Google review. She got answers to her Google Questions. But not just any answer. Google’s Question & Answer Feature Barbara Oliver, like most small business owners, was alarmed when I called her and described the new Google Question & Answer […]

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Case Study: In Local Attribution Word of Mouth Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]

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