Category Archives: Local Search

How Willing Are Consumers to Leave Reviews Internationally?

Our previous survey results showed clearly that US Consumers have been increasingly embracing the idea of writing reviews not just reading them. As we saw the number of US consumers that never wrote reviews dropped from 58.2% in 2014 to 31.5% today. That raised the question for me of how international consumers compared to those […]

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Case Study: In Local Attribution Word of Mouth Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]

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