Category Archives: Customer Experience

How Customers Can Build & Defend Your Online Reputation

Here is something you probably see daily online.  An upset customer takes to the Internet to voice their disappointment with a business.  More and more it’s not just on review sites, it’s in your Twitter stream or your Facebook feed. I came across this post on my local community group page this week, the group […]

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Building Customer Feedback Into Customer Stories

The value of customer feedback is exponential. While many businesses look at customer feedback to pick out statements as testimonials or which customers to ask for online reviews, you can take it even further.  Customer feedback can be the spark for your content marketing with customer stories. Uncovering The Bigger Story & Winning More Business You’re asking […]

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Net Promoter Score – Your Word of Mouth Index

Most businesses track their online reviews religiously yet they have no metric to assess an even more important marketing tool; word of mouth. Despite its significance, many small businesses either weren’t aware or found it too difficult to measure this important growth metric. It’s Not Dificult, Enter Net Promoter Score Net Promoter Score (NPS), familiar to most Fortune 500 companies, is just such […]

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8 Steps for Dealing with Customer Complaints

In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles.  View all of the posts covering strategy, ideas, customer insight, survey data and more to improve how your business handles customer complaints. Planning for the inevitable will make you a better business.  Complaints from your customer are inevitable and are […]

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