Author Archives: Mike Blumenthal

About Mike Blumenthal

With unmatched industry expertise and knowledge, Mike is a co-founder and serves as GetFiveStar’s Chief Review Officer helping our customers get the most of the platform. Mike is widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as ‘Professor Maps’.

5 Things You Can Do to Improve Your Google “Reviews From The Web”

Google’s research has indicated that having reviews on your Google listing resulted in a 140% increase in driving directions and a 350% increase in web site visits from the local search results. It stands to reason that having more Reviews from the web show prominently on your brand Knowledge Panel (KP) would have a similar affect. How […]

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Google Updates Schema Review Guidelines – Again

With the rollout of the Reviews from Around the web feature showing aggregate review summaries on non-Google reviews in the Knowledge Panel, Google has once again updated their Schema Review Guidelines. The New Google Schema Review Guidelines The new guidelines essentially split the previous single guideline that covered both critic and on-site reviews into two more […]

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Why A Business Needs Reviews Everywhere – Including Your Website

Often I hear from business owners and marketers that they just want Google reviews or just Yelp reviews or just reviews at some vertical site. Google recently rolled out the inclusion of reviews from around the web summaries in the Knowledge Panel and from where I sit, this should make clear that you want reviews at a […]

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Updated Google Schema Review Guidelines for Local Businesses

Google with release of their critic review snippet extension has also significantly updated their rules for Local Business‘s use of review rich snippets on their website. The new rules are significantly different than the rules that were in place previously. Here are the new Google rich snippet review guidelines verbatim: Local business reviews Snippets must not […]

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10 Tips for Getting the most of GetFiveStars

Be sure that you have entered all of your business information and reviewed the communications that go to your clients. Applies to Email and Pages. Add/Upload business accounts emails as well as personal account email to GFS – business accounts seem to have a higher response rate. Upload a high quality Logo and Banner to […]

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Yelp Implements Active Cleanup Alerts When a Business Review Hits the News – Tituss Burgess Vs Frank’s Express

Tituss Burgess from the Unbreakable Kimmy Schmidt, tangled with one of the infamous NYC Moving crooks companies and wrote this blistering review that has gone viral. The review tells of incompetence, extortion and worse. (h/t to Gerry Foster for the story) The story is interesting in its own right but it has been covered well […]

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Net Promoter Score – Your Word of Mouth Index

Most businesses track their online reviews religiously yet they have no metric to assess an even more important marketing tool; word of mouth. Despite its significance, many small businesses either weren’t aware or found it too difficult to measure this important growth metric. It’s Not Dificult, Enter Net Promoter Score Net Promoter Score (NPS), familiar to most Fortune 500 companies, is just such […]

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13 Ideas to Make Your Business More Complaint Friendly

In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles.  View all of the posts covering strategy, ideas, customer insight, survey data and more to improve how your business handles customer complaints. “Complaints are the raw mater out of which a better business is built.”* While this statement is true, […]

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