Author Archives: Mike Blumenthal

About Mike Blumenthal

With unmatched industry expertise and knowledge, Mike is a co-founder and serves as GetFiveStar’s Chief Review Officer helping our customers get the most of the platform. Mike is widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as ‘Professor Maps’.

Case Study: In Local Attribution Word of Mouth Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them. How many actions actually led to a sale? In the first part of this series we looked at these KPIs for Barbara Oliver Jewelry in Buffalo for for […]

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Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews

We recently received this question via support:  Google guidelines state the following: “Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.” Is it ok to use GetFiveStars’ rich snippet widget? Great question. Google Has 2 Types of Review Guidelines It’s important to understand the two types […]

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Basketball Referee Calls Lead To Death Threats & Fake Reviews

This story falls right into my sweet spot; the intersection of sports and reviews.1 Fans Produce Fake Reviews As you know2 the quality of the officiating in the critical Kentucky-North Carolina NCAA basketball game was called into question. John Calipari, Kentucky coach said of the 75-73 loss : “You know, it’s amazing that we were in that game […]

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Car Dealers Fined $3.6 Million For Fake Reviews & Deceptive Practices

Cars play a huge role in the local economy and a large part of every family’s budget. Because of that and the sometime shady practices in the industry, the FTC has, over the past few years fined a number of car dealerships and groups for deceptive advertising or sales practices. Last week the FTC upped their […]

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5 Things You Can Do to Improve Your Google “Reviews From The Web”

Google’s research has indicated that having reviews on your Google listing resulted in a 140% increase in driving directions and a 350% increase in web site visits from the local search results. It stands to reason that having more Reviews from the web show prominently on your brand Knowledge Panel (KP) would have a similar affect. How […]

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