Author Archives: Guest Author

The Consumer Review Fairness Act – You Can’t Use Agreements To Silence Your Customers

The internet has made customer reviews ubiquitous, and smart businesses not only recognize the importance of these reviews, they actively manage them. According to one HBS study, the researcher determined that a one-star increase in Yelp rating leads to a 5-9 percent increase in company revenue. And the NY Times recently published an article about […]

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